To be an enduring company by creating superior products for marine market.
We will be the leader in market we serve, and our products will be sought after for their compelling design, superior quality, and best value.
The foundation of our culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.
Three simple words that describe our products, our company, our culture…our future. As a worldwide provider of navigation, we are committed to making superior products.
Our “vertical integration” business model keeps all design, manufacturing, marketing and warehouse processes in-house, giving us more control over timelines, quality and service. Our user-friendly products are not only sought after for their compelling design, superior quality and best value, but they also have innovative features that enhance the lives of our customers.